COGNITIVE MAPPING Cognitive map can be defined as mental images and concept that is built to visualise and assimilate information. They are also referred to as mental maps, mind maps, schemata and frames of reference. The topic selected for the study was internal trade from plus one business studies and marketing from plus two business studies. First I prepared cognitive map of internal trade. This was a chapter with so many classification. First classification was that internal trade can be classified as wholesale trade and retail trade. In wholesale trade two sections involved functions and services of wholesalers. Retail trade is a major portion in that chapter it covers functions and services of retailer’s and types of retail trading. Retailers where classified as itinerant retailers and fixed shop retailers. This ends-with topic goods and service tax. Then I prepared cognitive mapping on marketing this was from plus two business studies this chapter mainly deals...
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